How to Get Google News Approval Easily — Step By Step

Shailender Sharma Blogger
5 min readDec 20, 2023
How to Get Google News Approval Easily — Step By Step

In the ever-evolving landscape of online content, securing Google News approval is a coveted achievement. Not only does it enhance your website’s visibility, but it also positions your content in front of a massive audience. At Our Expert Guides, we understand the significance of Google News approval, and in this comprehensive guide, we’ll walk you through the step-by-step process to help you easily secure this esteemed recognition.

Understanding the Google News Criteria

Before diving into the approval process, it’s crucial to familiarize yourself with Google News’ stringent criteria. Google places a premium on high-quality, timely, and original content. Therefore, aligning your content with these principles is the first step toward approval.

Crafting High-Quality Content

Google prioritizes content that adds value to users. Your articles should be well-researched, informative, and written in a clear, concise manner. Utilize engaging headlines and incorporate relevant keywords naturally to cater to both readers and search engine algorithms.

Embracing Timeliness

Stay ahead of the curve by delivering news promptly. Google News favors timely articles, providing the latest information on trending topics. Regularly update your content to reflect current events and developments in your niche.

Ensuring Originality

Plagiarism has no place in the realm of Google News. Ensure your content is original, offering a unique perspective or angle that sets it apart from the competition. Originality not only improves your chances of approval but also establishes your website as a reliable source of information.

Structuring Your Website for Success

Beyond content quality, the structure of your website plays a pivotal role in Google News approval. Optimize your site’s architecture to meet the platform’s requirements.

Creating a Dedicated News Section

Designate a specific section of your website for news content. This helps Google’s crawlers identify and categorize your articles more efficiently. A well-organized news section enhances the user experience and signals to Google that your site is committed to delivering timely information.

Implementing a Clear URL Structure

A clean and organized URL structure contributes to the overall user experience and aids search engines in understanding your content hierarchy. Opt for a URL format that includes the publication date and a descriptive slug, providing both relevance and context.

Leveraging Multimedia Elements

Google News appreciates a multimedia-rich experience. Enhance your articles with visually appealing elements to captivate your audience and meet the platform’s preferences.

Integrating Engaging Images

Include high-quality, relevant images in your articles. Visual appeal not only attracts readers but also signals to Google that your content is diverse and engaging. Ensure proper attribution for any sourced images to maintain credibility.

Embedding Videos

Diversify your content by incorporating videos related to your news topics. Video integration not only enhances user engagement but also aligns with Google’s preference for multimedia content.

Establishing Credibility and Authoritativeness

Google places immense value on the credibility of the sources it includes in Google News. Building a trustworthy reputation is essential for approval.

Authorship and Bylines

Attribute each article to an author with a byline. This not only adds a personal touch to your content but also establishes accountability. Ensure that your authors have credible profiles, contributing to the overall authority of your website.

Backlinks from Reputable Sources

Earn backlinks from reputable websites within your niche. Inbound links from established sources boost your website’s credibility and increase the likelihood of Google News approval.

Monitoring and Adapting to Google’s Guidelines

Google’s guidelines and algorithms are continually evolving. Stay abreast of any updates and adapt your strategy accordingly to maintain and enhance your Google News approval status.

Regularly Reviewing Guidelines

Periodically review Google’s content policies and guidelines to ensure ongoing compliance. Adjust your content strategy to align with any updates, and be proactive in addressing any potential issues promptly.

Utilizing Google Publisher Center

Make optimal use of Google Publisher Center to manage your publication on Google News effectively. Monitor performance metrics, identify areas for improvement, and optimize your content for maximum visibility.

Final Thoughts

In conclusion, obtaining Google News approval is an achievable goal with a strategic and well-executed approach. Focus on delivering high-quality, timely, and original content, optimize your website structure, leverage multimedia elements, establish credibility, and stay attuned to Google’s guidelines. By following these steps, you’ll not only enhance your chances of approval but also position your website as a reliable source in the dynamic world of online news.


How do I approve the Google News site?

Apply through the Google News Publisher Center, ensuring your site meets content and quality guidelines. Verify ownership and follow the submission process.

How long does it take for Google News to be approved?

Approval times vary, but it typically takes a few days to weeks. Regularly check the Google News Publisher Center for updates on your submission.

How do I get recognized on Google News?

Provide original, credible news content on a dedicated news section of your website. Follow journalistic standards, ensure transparency, and meet Google’s eligibility criteria.

How do you qualify for Google News?

Qualify by having a reputable news site with original content, clear attribution, a dedicated news section, and compliance with Google’s content and quality guidelines.

How do I publish an article on Google?

Publish articles on your approved news site, following best practices for content creation. Google News will index and display your articles if they meet guidelines.

How do I monetize my news website?

Monetize through ads, sponsorships, or affiliate marketing. Ad networks and partnerships can help generate revenue for your news content.

Can I earn money from Google News?

While Google News itself doesn’t directly pay, you can earn money through increased site traffic, ad revenue, and partnerships generated by being featured on Google News.

How do I submit a press release to Google News?

Submit a press release through a reputable distribution service. Google News may pick up the release if it meets news standards and is distributed through recognized channels.

Why am I not receiving Google News?

Check if your site meets Google’s eligibility criteria, provides original news content, and follows quality guidelines. Technical issues or content violations may affect inclusion.

How much does Google News cost?

Google News is free for users and publishers. There are no direct costs associated with being included. Publishers can benefit from increased visibility and traffic without payment to Google.